Successful marketers are those that keep their strategies constantly update. They know that accomplishments are not a result of one-time activity, but a constant nurturing of the strategies is essential for an efficient and productive business. The technology today has provided us with the brilliant platform of social media for achieving excellence. For this, one needs to be updated on the new trends, learn new techniques and invest in resources that provide it with value in terms of time and money both. If you are interested in finding out how one can transform their social media strategies check out the 6 hybrid ways detailed below:
Hybrid Way 1: Evaluate
The first part in the formulation of the strategy requires us to understand as to why we are putting in our efforts and for whom. Most of the times marketers automate their strategies which is a good thing but now in a long-run. The automation plan for social media requires a regular understanding of the audience and the environment. Analysis of the audience, evaluation of the competitors and exploration of the points through which one can truly strike a harmony with them is fundamental.
Hybrid way 2: Boost Engagement
Another part is to utilize the information acquired and transform the strategy that could lead the business to success. This requires us to enhance engagement with the audience. This can be done by promoting your market content on the social media. This promotion can take place in the form of content such as videos, memes, gifs, pictures and more. Also, this will require the business to update the database of customers, invest in online campaigns and do anything that increases the business visibility on the social media platforms. Live streaming or investing in software’s that could boost the entire evaluation and enhancing process should be made part of our social media strategy in 2018.
Hybrid way 3: Customize Landing Page
Create landing pages specifically designed for your social media campaigns. The landing pages could be customized with the social media post for the targeted audience, also using infographics in it can boost the user engagement. Formulating strategies that build the liaison with the social media to your customer actions can assist in increasing business ROI and is a remarkable way for boosting the sales. Customizing landing page with the social media post helps in increasing the out-going click to the business website scaling it up for higher yields.
Hybrid way 4: Promote Through Paid Marketing
Although old but totally worth it, the cost incurred on this method is low as compared to paid advertising search or cost of displaying ads. The paid social media is a way through which you can reach out to the perfect audience and prospect customers. The paid social media marketing improves customer engagement and assists in attaining more resourceful data. The data gained from this method help monitor and track the strategies implemented and ensure that the future social media strategies take the business closer to its goal.
Hybrid way 5: Get Social Media Influencers On-Board
The most effective way of expanding the customer database effectively is getting the social media influencers on-board in our strategy this year. The amount of reach these influencers have is incredible, the followers ranging from hundreds to thousands. Businesses are engaging with these influencers because they provide with a better ROI than any of the traditional ways of digital marketing. They build the credibility and reliability of the brand in the market and audience which helps in mitigating the level of doubt that prevails in them regarding the product offered by the business.
Hybrid way 6: Augmented & Virtual Reality
No one can argue the power that it brought to your social media platform. With the increasing value of virtual reality, it is becoming essential for businesses to adopt a way to incorporate them into the business social media strategy. Using these technologies company can present their product in a unique way in front of the customer winning a high customer base. One such example of using it can be observed in terms of Bitmoji part of the SnapChat app which connects with the real world and demonstrate doing such random things. This type of engagement can be used for demonstrating the customer about how the certain product can change their look or the places.
These are the 7 hybrid ways through which you can utilize your social media platform to reach its full potential. There is no reason as to why these ways could not be adopted in your strategy, therefore, adopt these and change your game plan for good.
Nida Amber is a social media marketing manager at the Best Content Writing Service in Dubai. She started her career as a Social media internee and during her internship she was doing MBA in marketing. Within 3 years she became social media manager in the best content writing firm. You can follow her FACEBOOK | TWITTER | INSTAGRAM