When running a business there’s a whole host of things to think about to ensure that your yearly profits are up and your stress levels are down. From employing the right staff to identifying a gap in the market and keeping an eye on your overheads running a business is a tight ship that requires you to have your finger in plenty of pies. One of those pies that you simply can’t afford not to delve into is SEO optimisation.
It sounds daunting and if you aren’t tech savvy is definitely something you should enlist the professionals for (even if you do know your way around the computer it’s still probably best to enlist a specialist SEO company to help you out!) To put simply, SEO stands for Search Engine Optimisation and it’s all about making sure your website appears in search results. So imagine you sell Stone Fireplaces, working on your SEO should in theory help you to appear in search results for key terms surrounding you guessed it, stone fireplaces. Exactly what you would want right?
As well as hiring the professionals there are some things you can do to your site to make it more likely to appear in search results and hopefully, get you more business. Making sure your site is easy to navigate and looks good is a big winner, Google takes note of how long someone stays on your site for so make it a place they never want to leave!
Informative content is also a key factor so make sure your pages are clear and concise and tell a potential customer exactly what they need to know. Setting up a blog page full of informative and relevant articles will also help.
Lastly, make sure your content is keyword rich, or at least make sure the pages you want to be found in search actually contain the key terms you want to be found for. Sounds obvious but you’d be surprised how often this overlooked. Don’t go ham on the keywords though, a spammy site is no friend of google’s. Simply dot in a few NATURALLY and you’ll be making the right first steps for a fully optimised site.