Any business is a failed enterprise if it doesn’t catch the pulse of their target market. With billions of people living across the globe, it is obvious that you can’t provide for everyone, owing to their dynamic tastes and preferences.
This is why it is crucial to have a target market – a relatively smaller group of people sharing certain common attributes who would prefer using your product or service when compared to others. The worst nightmare for an entrepreneur would be that of creating a fabulous product that doesn’t interest customers at all.
Marketing Is Essentially A Love Affair
Unless it is a blind date, you’d hardly thing of going on multiple dates with a person you barely know. You would want to know their likes, dislikes, opinions, preferences and behaviour before going further.
Marketing is nothing but a love affair between a firm and its target audience. A firm would find out exactly what their audience like and go on to produce a product fulfilling their needs and desires. Marketing is a never-ending pursuit of a business trying to please their customers with their products and services.
This is what makes conducting a market research mandatory. An entrepreneur needs to scan their market and ascertain all necessary attributes of the customers in order to come up with a product and market it in the best possible way.
How To Go About The Research?
Market research is never an easy task. It requires a lot of patience, persistence, creativity and analytical skills. You can’t interview a group of ten people and generalise the results as the requirements of your market. You need an extensive research analysis that helps to catch the right nerve of the audience you would be catering to.
There are certain questions you need to ask yourself and to the customers you survey that would help you in your market research. A research without detailed questions is a superficial one, and a superficial research would never get you an authentic picture of the market you’re targeting.
Popularity Of The Pet Grooming Sector
We are slowly heading towards a time where animals are being loved more than humans! The sharp rise in the number of pets adapted and purchased is a clear sign of the fact that we all love to be with our furry friends.
Handling a pet is a cute but highly tedious task. There are several things that you need to have under consideration. You need to look after their food cycles. You need to take care of their regular vaccination. You need to look after their food habits and get them only what is suitable.
There are a hundred other tasks you need to carry out once you have a pet in your house. One of the most important is that of their grooming. Who wouldn’t want their Boston Terrier or Scottishfold Munchkin to look neat and clean with perfectly trimmed nails and just the right amount of fur?
This has led to a considerable increase in the pet grooming sector. Just like humans would go to salons to get well-groomed, owners take their pets to these stores in order to make them look even more attractive.
Starting A Pet Grooming Business
With the number of people buying and adopting pets constantly increasing, starting with a pet grooming shop is never a bad idea. No matter where you are located, you can be sure of people from near and far coming to you with their pets to get them groomed.
You can provide them with several services – be it bathing the pets, trimming their nails or shaping their fur. However, you need to be really careful in this sector. You can’t hire workers who can’t handle pets.
Always have a team of employees who have had a decent experience of handling pets and who are well-versed with their eccentricities.
Also, make sure your workers are skilled enough to groom the pets. A no-tears shampoo is always preferred over normal shampoo while bathing cats and kittens. The choice of dog clippers will highly affect how happy your customers are with your services too.
This is why you should go through an intensive market research before starting out with your new pet grooming business. You need to know the pulse of the market and the way in which people deal with their pets.
Here are some of the most basic and important questions you need to consider while conducting a market research:
Does The Market Contain Other Similar Businesses?
It is always beneficial to know how many fishes there are in the sea that you’re diving into! Always make sure you ask find out other businesses similar to yours already functioning in your market. These are very likely to be your future competitors, but would also give you an idea about the kind of products your market is responding to.
The success or failure of your contemporaries and the feedback received by them should serve as a stepping stone for your business to enter the market.
However, it is not always negative to have existing businesses in the field. This only shows that there is an available market for similar ventures and all you have to do it promote it in your own unique way.
So, if you have different pet grooming shops in the market you’re planning to cater, it shows that there are people willing to take their pets to the store. All you need to do is get a little better with your store and start the venture.
What Is The Nature Of Businesses Functioning In The Market?
Simply researching on the businesses functioning in your market is not enough for you to draw conclusions. You should also have enough information about the reception of these businesses by the customers.
See what trends work and what don’t. Go through the marketing tactics these businesses have undertaken in the past. Imbibe the favourable factors and neglect the disastrous ones. Also, see what new you can do in order to break the trend.
Start a pet shop within your grooming store that sells pet food, leashes, fancy bows and other articles for your customers’ pets. These unique innovations would help you in getting better thab your competitors.
Is There Saturation In The Market?
Entrepreneurship has increased so widely in the past years that no matter what product you launch in the market, there would always be another businesses functioning in a similar way. It is very difficult to launch a product or a service that is not traded by a contemporary brand.
As the number of pet grooming stores has increased recently, there are chances of a market getting saturated. Before starting out, make sure that you have enough breathing space in the market. in spite of the pet grooming business getting popular, it is still a fresh venture as compared to other businesses.
If the market has more than enough grooming stores, you will not be able to have your niche, and compromising has never resulted in a successful business. You should therefore always make sure that you can let your creative juices flow and fulfil all the needs of your furry friends!