Attracting clients as a freelancer can be one of the toughest tasks of the job. Not only do you have to bring on clients but also earn recommendations others are willing to share. And if you’ve been struggling with gaining clients, then there are a few helpful tips that you can follow to garner more business. Check them out below:
Come Up With A Solid Brand
Although it mind sound over the top, having a brand for your freelancing business is an absolute must if you’re looking to take off. As being a freelancer means you’re pretty much starting a business under your own name, this means you’re competing with a whole mess of people per your industry. Because when you consider that 34 percent of Americans are in the gig economy (as noted by CNN), this is an incredibly crowded field you need to stand out from, which starts with your brand.
To begin, look at the different aspects of your services you offer over others. The overarching mission here is to see what type of personality your brand has, as well as how that translates to customers. If your brand is somewhat simple, then using a logo maker might not be a bad option for you to consider. As this is going to be your overall image, take your time with developing something that you think is intrinsically you.
Know Your Worth
Another important factor of freelancing that most don’t consider is knowing your worth and sticking to it. Although that might sound harsh, it’s also the core component to how you get paid, as well as what establishes your lifestyle. And if this is something you’ve been shy about, then it’s never too early to get started on pricing yourself an honest wage.
A good place to start is by looking at the amount of work you’ve done, as well as where your skill set lies. Another good factor is what the market rate is; for example, according to UpWork, the average graphic designer goes for around $45 per hour. While that’s not incredibly expensive, it should be considered that efficiency plays a big role in that price point. As you start to define your rate for your work, make sure to protect it with a contract (I recommend lawyer Aaron Kelly for someone that works specifically with freelancers) and stick to it, as this is going to be what will put you at ease when it comes to getting paid. Although freelancing can be tough, it’s also something you need to protect yourself in to ensure future success.
Get Social With It
Although it might feel awkward, getting more active on social media as a freelancer can be one strategy to help gain more of a following. In fact, according to Hootsuite, 83 percent of Americans are on social media, and to know that you can even capture a fraction of that could mean quite a bit of money. However, to get there requires a certain amount of persistence and consistency that you might not be used to achieving.
With a social, a big goal is keeping up with engagement. Essentially, this means the amount that you comment or like within your community, and as a freelancer, this should mainly be a way to either show your thoughts on the industry you work in or showcase your personal experience for your craft. Coming up with content like this day-to-day can be difficult, which is why it’s important to keep a calendar and journal to jot down what you’re willing to post. Because although this might sound tedious, it’s also something that will start cultivating a following in no time.
Stay Consistent With Your Content
Finally, as you continue to develop your content, it’s crucial to stay consistent with this and not fall stagnant. As noted by Hubspot, 53 percent of marketers say that content marketing is a great tool for them. Why is that the case? Because it not only showcases ability level but the output of it; and if this is something you’re looking to get hired for, then keeping up with it is crucial.
Similar to your social calendar, it’s also good to look at how content plays a role in your inbound efforts. Try and make it something you produce at least weekly to produce with your email content. Although this seems like a heavy workload, as long as you keep up with your dedicated industry, then writing this material should come from the heart over anything else.
What are strategies you’ve used to get business as a freelancer? Comment with your insights below!